Website – Moacir Júnior — UX UI Designer / Product Designer https://moacir.design Com mais de 14 anos de experiência na criação de produtos digitais, tenho trabalhado em equipes multifuncionais e ágeis, elaborando funcionalidades, expandindo e melhorando negócios e produtos. Tue, 25 Mar 2025 01:07:55 +0000 pt-BR hourly 1 https://moacir.design/wp-content/uploads/2023/09/favicon-4-150x150.png Website – Moacir Júnior — UX UI Designer / Product Designer https://moacir.design 32 32 3º Lab TCs https://moacir.design/3-lab-tribunais-de-contas/ https://moacir.design/3-lab-tribunais-de-contas/#respond Thu, 13 Mar 2025 22:27:55 +0000 https://moacir.design/?p=18956

O Laboratório de Boas Práticas dos Tribunais de Contas é um espaço voltado para a troca de conhecimentos e o fortalecimento do Sistema de Controle Externo no Brasil.

Cliente
ATRICON
Ano
2025
Website

O projeto consiste na criação de um website, com o objetivo de divulgar e realizar a inscrição dos participantes do evento.

O site deve trazer a identidade visual adotada pela equipe de criação da ATRICON, além do conteúdo e funcionalidades já definidas, trazendo uma otimização de fluxos, arquitetura estruturada e navegação intuitiva.

Proposta visual

A identidade visual do 3º Laboratório de Boas Práticas dos Tribunais de Contas foi concebida para transmitir modernidade e acessibilidade, refletindo a importância do evento como um espaço de inovação e compartilhamento de conhecimento.

O uso predominante do verde simboliza equilíbrio, crescimento e transparência, valores essenciais para a atuação dos Tribunais de Contas. Como cor secundária, o amarelo adiciona um toque de energia e dinamismo, evocando inovação e otimismo. A combinação dessas cores estabelece um contraste sofisticado, garantindo legibilidade e reforçando a identidade institucional do evento.

Os traços arredondados presentes na identidade visual trazem uma sensação de proximidade e acessibilidade, afastando uma estética excessivamente rígida e formal. Esse design favorece uma comunicação mais amigável e convidativa, incentivando a participação dos inscritos.

Além disso, a presença de uma linha mais escura adiciona profundidade e sofisticação ao layout, criando um equilíbrio visual entre modernidade e institucionalidade. Esse elemento ajuda a estruturar a composição gráfica, guiando o olhar do usuário e proporcionando uma experiência mais fluida e intuitiva.

Ao integrar essa identidade visual ao site do evento, busquei manter a coerência estética e reforçar os conceitos transmitidos pela comunicação visual original. O objetivo foi garantir que os participantes tivessem uma navegação intuitiva e alinhada à proposta visual do evento, fortalecendo a experiência do usuário desde o primeiro contato com a plataforma.

Veja mais projetos
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Senar Fip https://moacir.design/senar-fip/ Wed, 25 Oct 2023 10:40:06 +0000 https://pixelpiernyc.vamtam.com/?p=392

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Client
Beyond Brewery
Year
2022
Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Enchantique brands. Where elegance converges with brand brilliance.

Enchantique brands. Where elegance converges with brand brilliance.

Next project
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ExpoEPI https://moacir.design/expo-epi/ https://moacir.design/expo-epi/#respond Wed, 25 Oct 2023 10:20:04 +0000 https://pixelpiernyc.vamtam.com/?p=10774

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Client
Beyond Brewery
Year
2022
Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Shaping comprehensive brand narratives for enduring impact.

Shaping comprehensive brand narratives for enduring impact.

Next project
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Mood https://moacir.design/mood/ https://moacir.design/mood/#respond Wed, 25 Oct 2023 10:10:49 +0000 https://pixelpiernyc.vamtam.com/?p=10783

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Client
Beyond Brewery
Year
2022
Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Igniting innovation through visionary design and strategic brilliance.

Igniting innovation through visionary design and strategic brilliance.

Next project
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Orthophysio https://moacir.design/orthophysio/ Thu, 10 Mar 2022 10:30:28 +0000 https://pixelpiernyc.vamtam.com/?p=484

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Client
Beyond Brewery
Year
2022
Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

We excel in crafting distinctive brands that set themselves apart from the competition.

We excel in crafting distinctive brands that set themselves apart from the competition.

Next project
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